The audience that moves around our networks makes it possible for our brand to achieve the success we hope for in the digital world. For this reason, it’s important to consolidate your community. We’ll begin by identifying the elements that enable content design, with the goal of capturing the audience’s attention on a massive scale, enabling messages to go viral.

1. Initial considerations

First, we must be clear that a successful message is one that balances good content with an appropriate format. Before writing a message or choosing a format, we must be clear about our communication objective, considering who we are addressing and what we want to achieve with this message.

2. Viral contents

Now that we’re clear about our communication objective, let’s look at some elements we can use to ensure these messages achieve the desired reach:

Construcción de Contenidos Vitales

  1. Storytelling. The art of telling a story about a business. It involves presenting a story in an everyday setting, as realistic as possible, where the company’s product or service is present and awakens feelings in customers, causing them to identify with it or become involved.
  2. Video tutorials. It’s no longer enough to offer a product; we must now offer an experience. A very effective way is to educate users on how to use our product or service. The key to an effective video tutorial lies in the natural way in which it shows that users can do or use something on their own, in addition to explaining the added value that the product brings to their lives.
  3. Video infographics and animated videos. When we want to explain a service or process, we will capture users’ attention more if we do so in an educational way. The combination of animated icons with data and graphics makes a topic not only easier to understand but also more engaging and awakens in the audience the desire to share it.
  4. Infographics. These have changed the way we display data and tell micro-stories. The illustration format, featuring images, figures, and short phrases, is a powerful tool for capturing users’ attention. It can be adapted to different platforms and lends itself to sharing and generating greater reach than a traditional image.
  5. Photographs. These comprise the visual component that generally accompanies a publication and are the most used and effective multimedia tools as they provide an attractive visual medium. Alternative formats are constantly being created, offered by different social media platforms. For example, 360-degree photographs for Facebook, and GIFs for Twitter and Facebook: attractive, innovative, and with great potential for viralization.
  6. Live videos. These are a component that has gained importance for constantly making content go viral. Audiences want to interact live to clarify doubts about products, services, or simply have a good time. Generating live content consistently can drive subscriptions, generate important links for your company, and quickly go viral.

3. Conclusion

If your brand is a pioneer in the creative use of these formats, you’ll surely have more opportunities to spread your messages widely. The choice of these formats to make your content go viral will depend on your communication objective:

  • Storytelling, generating identification with the product or service.
  • Video tutorials, explaining how to use a product or service.
  • Video infographics or animated videos, dynamically explaining processes.
  • Infographics, capturing users’ attention through images, figures, and short phrases.
  • New photography formats offered by platforms, such as 360-degree photography and GIFs, which are an attractive visual support for messages.
  • And live videos, which promote content and constant interaction with the audience.